Junior Brand Manager (Snacks)

Компания "PepsiCo"

Key Responsibilities include, but are not limited to:

• Support in developing and executing brand plans and marketing activities for the snacks portfolio (Lay’s, Cheetos, Hrusteam) in alignment with the overall category strategy;
• Assist in preparation of AOP and brand reviews (data collection, analysis, presentation support);
• Coordinate execution of marketing activations, BTL activities, promo campaigns, and digital initiatives;
• Monitor brand performance (volume, share, distribution, pricing) and provide regular reports and insights;
• Work closely with agencies on creative adaptation, POSM development, and local content production;
• Support in innovation launches (pack design, artwork approval, logistics coordination, post-launch tracking);
• Help manage A&M budget tracking and documentation flow;
• Cooperate with cross-functional teams (Sales, DX (Trade Marketing), Finance, Supply Chain) to ensure timely and efficient execution of brand initiatives;
• Conduct market and competitor analysis to identify opportunities for growth and improvement;
• Participate in the development of consumer research and analysis of consumer insights.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field;
• 1–3 years of experience in marketing, trade marketing, or brand support (preferably FMCG);
• Strong analytical and organizational skills, attention to detail;
• Understanding of marketing mix (4P) and consumer behavior;
• Proficiency in MS Office (Excel, PowerPoint); experience with Nielsen or similar data tools is a plus;
• Excellent communication and teamwork skills;
• Fluency in Russian, Upper-intermediate English, Uzbek is a strong advantage;
• Proactive, eager to learn, and passionate about brand building.

We Offer:

• Experience working in an international FMCG environment with strong brands;
• Development opportunities and mentorship from senior marketing professionals;
• Dynamic, collaborative, and supportive work culture;

• Stable salary, annual salary increase based on performance.

• Advanced social package: voluntary medical insurance, life insurance, cellular communication compensation.

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