Marketing & PR Manager

Компания "Webster University in Tashkent"

Key Responsibilities

• Lead the development and execution of comprehensive marketing and communications strategies to support brand awareness, student enrollment, and university reputation.

• Oversee the planning and implementation of integrated campaigns (traditional and digital) across multiple markets and target audiences.

• Create and maintain marketing dashboards to track KPIs, campaign performance, admissions pipeline alignment, and engagement trends.

• Conduct regular strategy reviews with admissions and academic leadership to ensure marketing efforts are in sync with recruitment targets.

• Ensure consistent brand positioning and messaging across all channels (online and offline).

• Guide the creation and review of marketing assets — including brochures, video scripts, press releases, newsletters, speeches, and social media content.

• Supervise internal and external communications, including media relations, event publicity, and crisis communication planning.

• Work closely with the Director of Admissions and recruitment team to support enrollment goals through targeted campaigns and student outreach strategies.

• Develop lead nurturing content and messaging for prospective students in the admissions funnel.

• Analyze and optimize marketing contribution to the applicant journey, conversion, and retention.

• Provide strategic insights to enhance CRM-based campaigns and follow-up mechanisms.

• Supervise and mentor the marketing team, including Digital Marketing Coordinator and Strategy Planning Coordinator.

• Build a performance-driven, collaborative culture within the department.

• Coordinate with vendors, agencies, designers, and university units to deliver high-quality outputs.

• Support the professional development and evaluation of team members.

• Prepare and present regular reports to senior management, including ROI evaluations of marketing initiatives.

• Lead budget planning, media spend allocation, and marketing calendar management.

• Maintain oversight of all publication processes, content planning, and cross-platform media initiatives.

• Qualifications

• Master’s degree in Marketing, Communications, Business Administration, or related field preferred.

• Minimum 3–5 years of progressively responsible experience in marketing and communications, preferably in higher education or international organizations.

• Experience in marketing with sales/enrollment functions preferred.

• Understanding digital marketing, brand development, campaign performance tracking, and public relations.

• Strong leadership, project management, and team-building capabilities.

• Excellent written and spoken communication skills in English and Uzbek (Russian is a plus).

• Proficiency in O365, analytics tools (Google Analytics, CRM dashboards), and marketing automation platforms.

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