Marketing Specialist

24 Ноября 2024

Summit Motors Central Asia

Город:

Ташкент

Занятость:

Полная занятость

Откликнуться

Компания "Summit Motors Central Asia"

KEY DUTIES AND TASKS

ATL marketing

Total supervision of annual media commitments in-line with budget limits and historical practice
annual media-calendar & budget planning by model and country
Image and tactical campaigns planning in line with marketing calendar, campaign budget approval, agency briefing, media KPIs setting
Supervision and optimization of media plans based on real-time media KPIs tracking
Post-campaign reports analysis and identification of improvement areas
National media audit planning and execution
Cross- channel 360 projects initiation and management
Assistance in creative assets development, adaptation and placement
Initiation of internal project approval document and signature
Department budget keeping
Timely collection of creative overview reports
Monthly control of closing documents provision
Carrying out Supplier selection procedures when required
Maintaining regular inventory of creative assets (usage rights duration, validity, etc.)

Event-management/ BTL Marketing

Establishment and maintenance of BTL and integrated projects for brand: market product launches, test-drives.
Execution of partnership projects: develop creative solutions to ensure beneficial brand presence & respectful targets achievement, plan & run digital focused integrated campaigns
Preparing budgets and ensuring adherence
Run all communication within the project, interact with relevant departments, suppliers. Regular reporting on project progress, results and ensure post-event follow-up.
Prepare all project documentation: briefs, scenario, timeline, cost estimation etc.
Maintenance of accurate financial documentation (procurement documents, contracts, invoices, payment process steering) due to corporate guidelines

Digital marketing

Plan and execute all marketing campaigns and new model launches on web-site
Model pages and landing pages development
Website support according to company business needs (regular updates of prices and special offers, approval with all departments)
Web services development & support
Regular website analytics, testing and updates in order to increase website efficiency (Yandex and Google analytics)
Set up new lead generating and tracking tools in close cooperation with CRM, media and dealer marketing teams
Digital projects management in support of new model launches and brand campaigns (video production, landing pages, contests, bloggers)
Reporting, docflow
SMM pages development
CEO optimization

Product positioning