Social Media Copywriter

Компания "Citi Fuel (ООО Staff Atlantic)"

Purpose of the Role:

The purpose of this role is to create high-impact, platform-native social media content that captures attention, sparks emotion, and drives measurable engagement. As a Social Media Copywriter, you will transform ideas into shareable stories, craft hooks that stop the scroll, and write with a deep understanding of how algorithms, retention, and audience behavior shape performance across Instagram, TikTok, Facebook, LinkedIn, and X (Twitter).

Key Responsibilities:

• Write and structure viral-style copy — with strong hooks, narrative flow, and emotional payoff.

• Create scroll-stopping intros and clear CTA endings for every post.

• Adapt copy to different formats (Reels, carousels, static posts, threads, ads).

• Collaborate with video editors and designers to match text with pacing and visuals.

• Analyze performance metrics (ER, saves, shares) to continuously improve structure and tone.

• Brainstorm and script ideas for short-form videos and content series.

• Maintain a deep understanding of each platform’s best practices, trends, and storytelling styles.

Requirements:

• 2+ years of experience writing for social media or content marketing.

• Proven track record of creating high-engagement or viral content.

• Strong grasp of psychological triggers (curiosity, relatability, tension, reward).

• Knows how to structure content: Hook → Story → Payoff → CTA.

• Excellent written English and editing skills. (Russian and Uzbek are a plus)

• Understands brand tone, visual rhythm, and audience behavior.

• Portfolio with examples of viral or high-performing social posts.

Nice to Have:

• Experience working with trucking, tech, or B2B SaaS brands.

• Familiarity with trend-based scripting (TikTok, Reels).

• Knowledge of analytics tools (Meta Insights, Later, Notion dashboards).

• Interest in storytelling frameworks (BrandStory, AIDA, PAS).

What we offer:

• Competitive Salary (negotiable based on competencies).
• Management that listens – your ideas and contributions will be valued.
• Official employment under the Labor Code of Uzbekistan (official payroll, 21 days of paid annual leave).
• 5/2 work schedule following the U.S. production calendar for holidays and weekends.
• Remote Night shift (as the team operates on U.S. time from 18:00 to 02:00 Tashkent time).
• Partial or full coverage of industry-related training (upon agreement with management).
• Office located in Ganga (Tashkent, Gafur Gulyam metro station).
• Corporate events & team-building activities.
• Adequate budgets for business process automation.
• Professional management with a structured, growth-oriented approach (not the "local" management style).
• Clear understanding of project management processes – there will be no mentor, so we need someone who already knows how to run and develop a project independently.

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