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Senior Digital/SMM manager( AKFA UNIVERSITY LLC )

18 Августа 2025

AKFA UNIVERSITY LLC
AKFA UNIVERSITY LLC

Город:

Ташкент

Занятость:

Полная занятость

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Компания "AKFA UNIVERSITY LLC"

Central Asian University is looking for a highly skilled and creative Senior Digital/SMM Manager to lead our digital marketing and social media strategies. The ideal candidate will have a proven track record of driving brand awareness, engagement, and conversions through innovative digital campaigns. This role requires a deep understanding of social media platforms, paid advertising, content creation, and analytics.


Key Responsibilities:

  • Strategy Development and Execution: Develop and implement comprehensive digital marketing and social media strategies to achieve business goals.
  • Plan and execute campaigns across platforms such as Instagram, Facebook, Telegram, LinkedIn, TikTok, and others.
  • Manage paid advertising campaigns on Google Ads, Yandex.Direct, Meta Ads Manager, and other platforms.
  • Content Creation and Management: Oversee the creation of high-quality content (posts, stories, Reels, videos, etc.) that aligns with brand identity and resonates with the target audience.
  • Collaborate with designers, copywriters, and videographers to produce engaging content.
  • Ensure consistency in brand messaging across all digital channels.
  • Team Leadership and Collaboration: Lead and mentor a team of digital marketing specialists, social media managers, and content creators.
  • Coordinate with other departments (e.g., sales, product, customer support) to align marketing efforts with business objectives.
  • Manage relationships with external agencies, freelancers, and vendors.
  • Analytics and Optimization: Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and social media insights.
  • Optimize campaigns to improve key metrics (CTR, CPC, CPA, ROI, etc.).
  • Prepare detailed reports and present insights to senior management.
  • Innovation and Trends: Stay updated on the latest trends, tools, and best practices in digital marketing and social media.
  • Experiment with new platforms, formats, and technologies to keep the brand ahead of the competition.


Requirements:

  • Minimum of 3–5 years in digital marketing with a focus on social media and advertising.
  • Proven cases of successful promotion on Instagram and Telegram (portfolio or publications).
  • Practical experience managing advertising campaigns with budgets from $5,000+.
  • Experience with multi-channel marketing strategies.
  • Preferably, experience in teams/agencies or with B2C brands (consumer markets).


Hard Skills

  • Expertise in social media platforms (Instagram, Facebook, Telegram, TikTok, LinkedIn, etc.).
  • Proficiency in advertising platforms (Google Ads, Yandex.Direct, Meta Ads Manager).
  • Strong analytical skills with experience in Google Analytics, UTM tagging, and reporting tools.
  • Knowledge of content creation tools (Canva, Adobe Creative Suite, etc.).
  • Experience with A/B testing, audience segmentation, and campaign optimization.


Soft Skills

  • Excellent communication and interpersonal skills.
  • Strong leadership and team management abilities.
  • Creative thinking and problem-solving skills.
  • Ability to multitask and work under tight deadlines.
  • Data-driven mindset with a focus on results.


Desirable Criteria:

  • Proven portfolio or confirmed case studies.
  • Experience with brands in industries such as fashion, food, lifestyle, or other mass markets.
  • Basic copywriting skills for social media.
  • Experience in SMM analytics (report building using Power BI or other systems).
  • Additional education/certifications in digital marketing.


Candidate Assessment:

Technical Task: Develop a 3-month digital marketing strategy for a specific product or campaign.


Work conditions:

  • Work schedule: 5/7, from 9:00 AM to 6:00 PM.
  • Atmosphere: Friendly and dynamic team of young professionals.
  • Support: Professional support from the existing team.
  • Employment: Official with a probationary period.
  • Salary: Negotiable based on the candidate's knowledge and experience.
  • Vacation: Annual paid leave of 28 working days.
  • Additional benefits: Discussed individually.
  • Workplace: Modern campus.

How to Apply:

Interested candidates are invited to submit their resume, cover letter, and portfolio (including case studies and campaign results). Applications without a portfolio will not be considered.

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