Trade Marketing Manager

Компания "ООО Samsung Electronics Uzbekistan"

A Trade Marketing Manager is responsible for developing and executing marketing strategies that drive product demand at the retail level. This role involves collaboration with sales teams, retailers, Cheil and distributors to ensure that products are effectively promoted and positioned in the market. Their focus is on understanding consumer behavior, analyzing market trends, and implementing promotional campaigns to maximize product sales and visibility.

• Trade Marketing Strategy Development:

Create and implement comprehensive trade marketing strategies that align with the company’s overall marketing goals.

• Market Analysis:

Conduct market research to identify trends, customer preferences, and competitive activities to inform trade marketing decisions.

• Promotional Campaigns:

Design and execute promotional campaigns, including in-store displays, product sampling, and point-of-sale materials to drive product visibility.

• Collaboration with Sales Teams:

Work closely with sales teams to develop tailored strategies for specific retailers and channels.

• Performance Tracking:

Monitor and analyze the effectiveness of trade marketing initiatives, using metrics to assess performance and make data-driven adjustments.

• Retailer Relationship Management:

Build and maintain strong relationships with key retail partners to ensure successful collaboration and product placement.

• Budget Management:

Manage trade marketing budgets, ensuring effective allocation of resources for maximum ROI.

Requirements:

• Strong written and verbal communication skills in English and Russian

• 3-5 years of experience in trade marketing, brand management, or a similar role, preferably within the consumer goods industry

Conditions:

• Competitive salary
• Lunch compensation
• Medical insurance
• Bonuses

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